The Province was founded in 1898 and today operates as a fully digital newsroom publishing on mobile, tablet, desktop and newspaper. As of 2018, The Province website reached more than 700,000 unique visitors and that number continues to increase, according to Comscore, which measures cross-platform audiences for all media. Its mobile audience continues to grow, exceeding half a million unique visitors.
A metro city tabloid newspaper, The Province’s mission is to distinguish itself as the best source of local sports news and opinion while delivering a concise and sassy read with with strong Metro voices to its suburban audience. With the largest newsroom in Western Canada, the Province specializes in coverage of the Vancouver Canucks, BC Lions and Vancouver Whitecaps. It covers Crime, Metro politics and the Victoria legislature as well as general news and features.